How to Enable Guests to Find Your Property Faster on Google?
How to Enable Guests to Find Your Property Faster on Google
If you run a hotel, Airbnb, guesthouse, or any hospitality business, appearing prominently on Google can significantly boost bookings. Here’s a step-by-step expert guide to optimize your property’s visibility on Google Search and Maps.
1. Claim & Optimize Your Google Business Profile (GBP)
Google Business Profile (formerly Google My Business) is essential for local search visibility.
Steps to Set Up & Optimize:
✅ Claim or Create Your Listing
- Go to Google Business Profile and sign in.
- Search for your property or click “Add your business.”
✅ Fill Out All Details Accurately
- Business Name: Exact name (avoid keyword stuffing).
- Address: Must match official records.
- Phone Number: Use a local number.
- Website: Link to booking site or direct website.
- Category: Select “Hotel,” “Bed & Breakfast,” or “Vacation Rental.”
✅ Add High-Quality Photos & Videos
- Upload exterior shots, rooms, amenities, and lobby areas (minimum 10+ images).
- Use high-resolution (1920×1080+) and well-lit photos.
✅ Enable Messaging & Booking Links
- Allow guests to message you directly from Google.
- Add booking links (Airbnb, Booking.com, direct website).
✅ Manage & Respond to Reviews
- Encourage guests to leave Google reviews.
- Respond professionally to all reviews (positive & negative).
2. Optimize for Google Search & Maps
🔍 Use Relevant Keywords in Your Listing
- Include location-based keywords:
- “Boutique hotel in Nairobi”
- “Affordable Airbnb near [Landmark]”
- “Luxury villa with pool in Mombasa”
📍 Ensure Consistent NAP (Name, Address, Phone) Across the Web
- Your property’s name, address, and phone number must match on:
- Your website
- Booking platforms (Airbnb, Booking.com)
- Social media (Facebook, Instagram)
- Online directories (TripAdvisor, Yellow Pages)
📌 Get Listed on Travel & Local Directories
Submit your property to:
- TripAdvisor
- Expedia
- Agoda
- Local tourism boards
3. Leverage Google Hotels & Travel
If you run a hotel, Google Hotels can drive direct bookings.
✅ Register on Google Hotel Center (https://www.google.com/hotels/)
- Sync your property with Booking.com, Expedia, or direct booking engine.
- Ensure real-time availability & pricing updates.
✅ Use High-Quality Images & Descriptions
- Highlight unique amenities (free Wi-Fi, breakfast, pool).
4. Use Google Ads for Instant Visibility
If you need immediate bookings, run Google Ads:
- Search Ads: Target keywords like “best hotels in Nairobi”
- Hotel Ads: Appear in Google’s hotel search module.
- Google Display Ads: Retarget website visitors.
5. Encourage Guest Reviews & Engagement
⭐ Ask Happy Guests to Leave Google Reviews
- Send a post-stay email/SMS with a review link.
⭐ Share Your Google Listing on Social Media
- Example: “Love your stay? Leave us a review on Google!”
⭐ Post Regular Updates on GBP
- Share events, offers, or seasonal promotions via Google Posts.
6. Monitor Performance & Adjust
- Track views, clicks, and bookings in Google Business Profile Insights.
- Use Google Analytics to see traffic sources.
- Adjust SEO & ads based on performance.
Final Tips for Maximum Visibility
✔ Keep information updated (holiday hours, COVID policies).
✔ Use a local SEO agency if managing listings is overwhelming.
✔ Leverage Google Maps by ensuring correct pin location.
🚀 Need Help? GeekTech_KE offers digital marketing & SEO services to boost your property’s online presence. Contact us today!
#GoogleBusinessProfile #HotelSEO #FindMyHotel #GoogleMapsMarketing #TravelMarketing
By following these steps, your property will rank higher on Google, attract more guests, and increase bookings! Let us know if you need further customization. 🏨🔍
